That's the SMELL of new comic books.
The Big Bang Theory Season 2, Episode 22
...and if they're not clean
then your books SMELL like melons and it's...
The Big Bang Theory Season 2, Episode 14
Hello, new dice SMELL.
The Big Bang Theory Season 6, Episode 23
You can still SMELL
the burning bodies,
Game of Thrones Season 8, Episode 4
Spare me the homilies.
I can SMELL a fraud from a mile away.
Game of Thrones Season 5, Episode 7